Mon. Aug 3rd, 2020

What Is Social Commerce?

So, what is “social commerce”? Social commerce is when products are sold through social networks and online media that support user input and social interaction. It’s sold using the current “Big Five.”

The Big Five includes:

1. Facebook
2. YouTube
3. Twitter
4. LinkedIn
5. Pinterest

Moreover, some other social networking platforms such as Google+, Instagram and Quora are also some of the popular sites.

In the seventeenth century, the French playwright Moliere used the term “social commerce.”
Here, social commerce is called “social transactions,” in which reputations and “social” public images are used instead of money. Nike, a sports brand, has recently revived this idea with an innovative Facebook user application that allows people to offer and buy Nike shoes with their reputation instead of money in the form of glasses obtained through the Nike+ applications.

Social commerce focuses on using social networks as “transactional tools” to complete the sales transactions, but in some of the most innovative cases of social trading, money does not change.

Industry leader, Steve Rubel from public relations company Edelman, summarizes the general term for social commerce as “creating places where people can collaborate on the Internet, find goods and services, get advice from trusted people, and then buy them.”

Allow providers to collect and share user opinions

Social applications for e-commerce sites allow providers to collect and share user opinions, ratings and recommendations on their website and social networks.Their customers can personalize their e-commerce experience. These apps range from simple add-ons to sharing on social networks that add buttons for sharing, such as the “Pin” button on the Pinterest page on product pages.Social network add-ons that add rating features and Amazon-style reviews to the site also garner attention. These applications not only speed up and increase word-of-mouth but also allow suppliers to forecast demand and offer personalized recommendations based on similarities between customer profiles.

E-commerce applications for social sites help providers directly sell on social networks such as your blog, YouTube channel or Facebook page. They range from simple storefront add-ons that re-publish an external e-commerce site on a social networking page for independent socialized commerce networking apps.


E-commerce applications for social networking sites are especially popular with small and medium-sized enterprises, providing a simple and cost-effective alternative to preserving the traditional e-commerce site. The market leader, Payvment, currently has more than 150,000 companies that use their e-commerce application on the social networks.
Mobile social shopping apps in the store help people buy smarter by purchasing via their mobile phones. They range from mobile apps to “group purchases,” which allow people to get discounts in stores and buy in bulk.On mobile apps, visitors instantly get feedback from their friends on whether to buy a product or not.